Lets us share some thing unique today, some thing that ties up Human Psychology (Thinking and behavioural pattern) and Marketing with a pinch of Persuasive copywriting.
Let us share how destructive can a message be when it is positioned wrong in the human minds.
What you have read above was the title used by Keep America Beautiful Organization to address the widespread corruption of the environment in one of its PSA (Public service Advertising) aired on Earth Day (April 21) 1998.
and this is how is goes......
The camera features several people waiting at a bus stop, engaging in everyday activities such as drinking coffee, reading the newspaper, and smoking cigarettes. After the bus arrived and they all climbed aboard, the camera cut to the empty bus stop waiting area, now completely covered with cups, newspapers, and cigarette butts. As the camera panned from right to left, it slowly zoomed in to a poster of the Native American overlooking the littered bus stop, still with a tear in his eye. As the screen faded to back, the text of the spot's take-home messages appeared: "Back by popular Neglect."
Back by popular neglect. What sort of message is conveyed by this phrase and by the litter-filled environments featured in this advertisement? It unintentionally conveys the message that despite strong disapproval for littering behavior, littering is quiet common. Although communicating strong disapproval for the littering behavior might certainly prove motivating, conveying the fact that many people litter acts as strong social proof for more popular course of action, this message can potentially be more harmful than helpful.
Besides showing the mess-up created, the organization would have focused attention on the huge number of people who don't litter, to influence the few who do. This can simply be re-framed by conveying a message that, "although people litter environment, the actual number of people who litter is very little compare to the massive number of people who respect to keep the environment clean.
Besides showing the mess-up created, the organization would have focused attention on the huge number of people who don't litter, to influence the few who do. This can simply be re-framed by conveying a message that, "although people litter environment, the actual number of people who litter is very little compare to the massive number of people who respect to keep the environment clean.
Just to ensure that i done Junk, here is the proof: https://secure2.convio.net/kab/site/SPageServer?pagename=kabmedia_psa&JServSessionIdr001=6ijrvhcm43.app14a
Let me know how did u find this? ...forget not to comment and recommend this link to your friends...Have fun
1 comments:
Hey,
I didnt know u write so well. It suprises me to see this side of you. Keep it up.
TJ
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