"From Marketing to Mark - Hitting"

Days have changed with me, i still remember the day i started this blog and my motive behind it. I never thought i will spend a few minutes at night 2:45 to update this blog.

Days are keeping me busy, reminding me that timez up to get started and to start doing what i love to. I have read not less than a 50 books about marketing and advertising, i love to devour them and every popular marketing book available and recommended by the so called "Gurus".

Marketing and advertising is pure Human Psychology. Its all knowing what they think, how they think and responding accordingly. Its your ability to peep into their (your customers) mind and understand whats lurking in their minds and answer them. So that you know what to say, the "how to say" is advertising. Its the salesmanship in print. It is the medium that you choose to convey your message to your target audience. This medium is best clubbed with your compelling message known as lead generation message. A message that hits right in your audience mind.

So its no more Marketing, its Mark - Hitting. Hitting first and hitting right there in your customer's mind.

Well! the latter part that i was mentioning about, creating the lead generation message is a very specific and a systematic way of understanding your markets demographic and psychographic profiles and *crafting* a message or copy that talks to them in their language. Its the most interesting and crucial area of all 3, Marketing, Advertising and Copy writing.

Understanding the distinctions and Mastering these 3 areas will certainly help wanna be marketers to the next level. For most of us, Marketing is selling. And its very important to understand that its not and we need to change that paradigm.

That's it for tonight, let me know what your thoughts are.....good day/ night.

"Back by popular Neglect"

Thats a self-destructing message... and thats not me who said that

Lets us share some thing unique today, some thing that ties up Human Psychology (Thinking and behavioural pattern) and Marketing with a pinch of Persuasive copywriting.

Let us share how destructive can a message be when it is positioned wrong in the human minds.

What you have read above was the title used by Keep America Beautiful Organization to address the widespread corruption of the environment in one of its PSA (Public service Advertising) aired on Earth Day (April 21) 1998.

and this is how is goes......

The camera features several people waiting at a bus stop, engaging in everyday activities such as drinking coffee, reading the newspaper, and smoking cigarettes. After the bus arrived and they all climbed aboard, the camera cut to the empty bus stop waiting area, now completely covered with cups, newspapers, and cigarette butts. As the camera panned from right to left, it slowly zoomed in to a poster of the Native American overlooking the littered bus stop, still with a tear in his eye. As the screen faded to back, the text of the spot's take-home messages appeared: "Back by popular Neglect."

Back by popular neglect. What sort of message is conveyed by this phrase and by the litter-filled environments featured in this advertisement? It unintentionally conveys the message that despite strong disapproval for littering behavior, littering is quiet common. Although communicating strong disapproval for the littering behavior might certainly prove motivating, conveying the fact that many people litter acts as strong social proof for more popular course of action, this message can potentially be more harmful than helpful.

Besides showing the mess-up created, the organization would have focused attention on the huge number of people who don't litter, to influence the few who do. This can simply be re-framed by conveying a message that, "although people litter environment, the actual number of people who litter is very little compare to the massive number of people who respect to keep the environment clean.

Just to ensure that i done Junk, here is the proof: https://secure2.convio.net/kab/site/SPageServer?pagename=kabmedia_psa&JServSessionIdr001=6ijrvhcm43.app14a

Let me know how did u find this? ...forget not to comment and recommend this link to your friends...Have fun

http://mi-pie-impresiones.blogspot.com/

Wondering about the the link above?...

Well! this has some thing in common with the 15 April 1912 catastrophe headed by Edward J. Smith, So wondering who he is? Just wanted to leave you with hits that this blog would take you for a talespin. It would have takeaways for every one who reads it. I was never fascinated reading about blogs that people write about their private & personal life and wanted everyone to know it. That was really boring unless if that's not "Frank Kern". He is so cool and you know what?, Google search can help you know all the names that i have/ will be mentioning in by blog. There would not be less than a few thousand references for every name that i have mentioned above. Regardless...

So let me start answering:
http://mi-pie-impresiones.blogspot.com/ -----is my first blog that i deleted. Though it was doing good and getting popular
Edward J. Smith ----Captain of Titanic
15 April 1912 ----The day Titanic Sunk
So whats the "hook" --- I have sunk my popular blog :) tooooo...
Frank Kern --- One of the most successful Internet Marketer

So, not sure how long would this Blog be existing? If this is your question then you would soon be answered.

Fact: Just got emotional to start writing a blog after seeing a few.
Fake: I would maintain this blog daily
Recommendation: Keep checking this blog for some updates
Takeaways: Would taste better than a Starbucks Frappuccino

I would be discussing some interesting facts that took good companies to great. As a Marketer, I love to learn about the hidden Marketing secrets.

If you are a brand sucker and would like to know how they ("brands") got popular then this blog would always have some thing for you yo learn from. Now let me stop getting popular and give some space for you to.

So herez how
All you need to do is, every time you get on this page and read my blog, you promised to leave me a comment with your "name"

So before i leave this page, here is the last piece of knowledge that you can take away from me
"Starbucks offer stock option program to every one working 20 hours a week or more" -- So how cool is that now.

So good bye for now

Talk to you soon
raknahS